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The 25-point Google Business Profile checklist
This is the list we work through on every profile. Use it yourself — if you get stuck, that's what we're here for.
- 01Business name matches your real trading name exactly
- 02Profile is verified and shows no warnings
- 03Primary category is your exact trade
- 04Useful secondary categories added
- 05Registered as a service-area business if you travel to customers
- 06Home address hidden if you have no shopfront
- 07Service areas cover the towns you actually work in
- 08Every service listed, with descriptions
- 09Business description uses the full 750 characters
- 10Opening hours accurate, including bank holidays
- 11Out-of-hours or emergency cover made clear
- 12Phone number is one you always answer
- 13Website link points to a relevant page, not just the homepage
- 14Booking or quote link added where relevant
- 15Logo and cover photo uploaded
- 16At least ten recent job photos
- 17Photos named and geotagged sensibly before upload
- 18Team or van photos included
- 19Attributes set (payment methods, accessibility, certifications)
- 20Products or price items added where useful
- 21Google Posts published regularly
- 22Q&A section seeded with common questions
- 23Review requests going out after every job
- 24Every review replied to, good and bad
- 25Profile checked monthly for unwanted Google edits
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